Recruitment & HR TechnologySEO & Content

+200% Organic Traffic in Three Months for a Recruitment Platform

Recruitment platforms sit on huge inventory that rarely becomes organic traffic on its own. We turned roles and locations into search-ready pages.

+200%

Organic Traffic

Position 12

Average Ranking

3 months

Time to Result

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Client Snapshot

Who We Were Working With.

Industry
Recruitment & HR Technology
Services Delivered
SEO & Content
Engagement Duration
3 Months

A recruitment platform sitting on a large inventory of roles, companies and locations. The pages existed. They just weren't ranking for what job seekers type.

+200% Organic Traffic in Three Months for a Recruitment Platform

The Story

Recruitment platforms sit on huge inventory (roles, companies, locations) that rarely becomes organic traffic on its own.

The challenge

The pages exist but do not rank or capture the role-and-city demand people actually search.

The solution

We turned the inventory into search-ready pages built around real role and location demand, fixed the technical fundamentals holding indexing back, and tied it together with internal linking so authority reached the pages that matter.

The outcome

Organic traffic grew +200% in a single quarter, with average position improving to 12 and clicks and impressions climbing throughout. Sometimes the win is just focus, applied quickly to the right pages.

Search Console performance showing rising clicks and impressions and average position of 12
Source: Google Search Console (clicks, impressions, average position)

The Diagnosis

What We Found.

A senior audit came first. Nothing new shipped until we knew what was actually broken.

  1. 01

    Role and location pages existed but didn't match how people search.

  2. 02

    Technical issues were holding indexing back.

  3. 03

    Internal linking didn't push authority to the pages that matter.

The Strategy

The Meriin Approach.

  1. 01

    Turn inventory into search-ready pages

    Roles and locations became pages built around real role and city demand.

  2. 02

    Unblock indexing

    We fixed the technical fundamentals keeping pages out of the index.

  3. 03

    Link it together

    Internal linking tied the system together so authority reached the priority pages.

The Execution

What We Delivered.

  • Role and location page templates

  • Technical fixes for indexing

  • Internal linking across the inventory

  • Search Console tracking of clicks, impressions and position

What Happened Next

Where It Goes From Here.

With average position at 12, page one is within reach for a lot of terms. The next phase works on closing that gap, with the same focus that drove the first quarter.

More Proof

More Results Across Industries and Markets.

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