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Practical thinking on performance marketing, SEO and GEO, growth strategy, and creative that converts, written by the team building it every day.

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Recycled Playbooks

Latest Article

Category Design Is the Moat: Why Feature Lists Lose in an AI-Flattened Market
Product Marketing

Category Design Is the Moat: Why Feature Lists Lose in an AI-Flattened Market

Features are copied in a sprint and flattened by any AI reading a comparison table. The moat is the category you define and the frame buyers and models use.

Meriin Team 6 min read Jun 15, 2026
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Retention Is the Real Product-Market Fit (Your Growth Chart Is Hiding It) Growth

Retention Is the Real Product-Market Fit (Your Growth Chart Is Hiding It)

Top-line growth is the easy chart to fake. The cohort retention curve is the one that can't. If it never flattens, you don't have PMF, you have a leaky bucket.

6 min read

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