An app-first electronics business that lives on paid acquisition needed volume without blowing its cost ratio.
The challenge
Scale and efficiency usually pull against each other in paid: more volume tends to mean a worse return. The brief was to grow conversions while keeping the return healthy.
The solution
We structured the account around app conversions and conversion value rather than clicks, tuned bidding and audiences toward return on ad spend, and ran creative on a tight test-and-cut cadence, scaling what paid back and dropping what did not.
The outcome
The account returned 11.13x on ad spend across a full quarter and kept scaling app conversions profitably, with the return still improving. Efficient growth, not just growth.
