Consumer Electronics RetailSaudi ArabiaPerformance Marketing

11.13x Return on Ad Spend for an App-First Electronics Retailer

An app-first electronics business needed volume without blowing its cost ratio. We grew app conversions while the return kept improving.

11.13x

Return on Ad Spend

Profitable

App Conversions Scaled

Google Ads

Primary Channel

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Client Snapshot

Who We Were Working With.

Industry
Consumer Electronics Retail
Market
Saudi Arabia
Services Delivered
Performance Marketing
Engagement Duration
First Quarter

An app-first consumer electronics retailer in Saudi Arabia. Paid acquisition is how it grows, so every extra riyal of spend has to earn its keep.

11.13x Return on Ad Spend for an App-First Electronics Retailer

The Story

An app-first electronics business that lives on paid acquisition needed volume without blowing its cost ratio.

The challenge

Scale and efficiency usually pull against each other in paid: more volume tends to mean a worse return. The brief was to grow conversions while keeping the return healthy.

The solution

We structured the account around app conversions and conversion value rather than clicks, tuned bidding and audiences toward return on ad spend, and ran creative on a tight test-and-cut cadence, scaling what paid back and dropping what did not.

The outcome

The account returned 11.13x on ad spend across a full quarter and kept scaling app conversions profitably, with the return still improving. Efficient growth, not just growth.

Google Ads campaign performance showing conversion value to cost ratio of 11.13
Source: Google Ads, campaign performance (Q1 2026)

The Diagnosis

What We Found.

A senior audit came first. Nothing new shipped until we knew what was actually broken.

  1. 01

    The brief had a built-in tension. More volume in paid usually means a worse return.

  2. 02

    Optimizing for clicks would have bought cheap traffic that never installs or buys.

  3. 03

    Creative needed a faster test cycle so losing ads stopped eating budget.

The Strategy

The Meriin Approach.

  1. 01

    Optimize for value, not clicks

    We structured the account around app conversions and conversion value, so bidding chased revenue instead of traffic.

  2. 02

    Point bidding and audiences at return

    Bid strategies and audiences were tuned toward return on ad spend rather than reach.

  3. 03

    Test and cut, every cycle

    Creative ran on a tight cadence. Ads that paid back got more budget and the rest were dropped.

The Execution

What We Delivered.

  • Google Ads account restructured around app conversions

  • Conversion value tracking feeding the bid strategy

  • Audience tuning toward high-value buyers

  • Ongoing creative tests with clear cut rules

What Happened Next

Where It Goes From Here.

The return was still improving at the end of the first quarter. The next step is scaling spend further and letting the same value-based structure keep that return in check.

More Proof

More Results Across Industries and Markets.

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