On-Demand MarketplaceSEO & GEO

From Near-Zero to Market-Leading Organic, Cited Across the AI Engines

A marketplace with millions of products went from a near-zero organic footprint to market-leading, and is now cited across every major AI engine.

Near-zero → leading

Organic Footprint

Every major engine

Cited in AI Search

Strong

AI Overviews Presence

Want Results Like This? Book your free audit Read the Full Story Challenge, solution, outcome

No commitment. No pitch. Just a straight read on where your growth gaps are.

Client Snapshot

Who We Were Working With.

Industry
On-Demand Marketplace
Services Delivered
SEO & GEO
Engagement Duration
Ongoing

An on-demand marketplace with millions of products and strong brand demand. The much bigger category demand was mostly going elsewhere, and on the AI engines starting to answer those searches the brand barely showed up.

From Near-Zero to Market-Leading Organic, Cited Across the AI Engines

The Story

A marketplace with millions of products had strong brand demand but was barely capturing the far larger category demand, and was invisible on the AI engines starting to answer those queries.

The challenge

At that catalogue size most pages never get crawled, indexed, or ranked without deliberate architecture, and generic category demand was leaking to competitors. Search was also shifting into AI answers, where the brand did not appear.

The solution

We built category and product-page systems that make a giant catalogue genuinely indexable and rankable, laid the technical and internal-link foundations so authority reaches converting pages, and made the content answerable for AI surfaces with clear answer blocks, structured data, and query fan-out coverage.

Organic keywords trend climbing across ranking buckets over time
Source: Ahrefs, organic keywords trend by ranking position

The outcome

Organic went from a near-zero footprint to a market-leading one, and the brand is now cited across every major AI engine, with a strong presence in Google AI Overviews alongside ChatGPT, AI Mode, and Gemini. As search shifts into AI answers, it keeps surfacing instead of getting left behind.

AI search visibility showing mentions and cited pages across ChatGPT, AI Overview, AI Mode and Gemini
Source: Ahrefs Brand Radar, AI search visibility

The Diagnosis

What We Found.

A senior audit came first. Nothing new shipped until we knew what was actually broken.

  1. 01

    At this catalogue size most pages never got crawled, indexed or ranked.

  2. 02

    Generic category demand was leaking to competitors.

  3. 03

    Authority wasn't reaching the pages that convert.

  4. 04

    Search was moving into AI answers, and the brand didn't appear there.

The Strategy

The Meriin Approach.

  1. 01

    Make the catalogue indexable

    Category and product page systems that let a giant catalogue get crawled, indexed and ranked.

  2. 02

    Lay the foundations

    Technical and internal-link work so authority flows to the pages that convert.

  3. 03

    Answer for AI surfaces

    Clear answer blocks, structured data and query fan-out coverage, so AI engines can find the content and cite it.

The Execution

What We Delivered.

  • Category page system for generic demand

  • Product page templates built to rank at scale

  • Technical and internal-link foundations

  • Structured data across key page types

  • Answer blocks and query fan-out coverage for AI search

What Happened Next

Where It Goes From Here.

The engagement is ongoing. As more search moves into AI answers, the work keeps the brand cited across the major engines while the organic footprint keeps growing.

More Proof

More Results Across Industries and Markets.

Digital Gift Cards & Top-UpsSaudi Arabia

+366% Organic Clicks for a KSA Digital Top-Ups Retailer

Result: +366% Organic Clicks

Read Full Case Study
Consumer Electronics RetailSaudi Arabia

11.13x Return on Ad Spend for an App-First Electronics Retailer

Result: 11.13x Return on Ad Spend

Read Full Case Study
Pharmacy & Retail HealthcareSaudi Arabia

13.72x Return on Ad Spend for a KSA Pharmacy Chain

Result: 13.72x Return on Ad Spend

Read Full Case Study

Ready When You Are

Ready to Build Your Own Case Study?

Book a free 45-minute growth audit. We'll show you exactly where your revenue gaps are and what it would take to close them.

Book Your Free Growth Audit 45 minutes, no pitch See More Case Studies

No commitment. No pitch. Just senior thinking applied to your business.