Pharmacy & Retail HealthcareSaudi ArabiaPerformance Marketing

13.72x Return on Ad Spend for a KSA Pharmacy Chain

Pharmacy is a regulated, high-intent category where broad budgets get wasted fast. We built spend that turns into orders, profitable from the first quarter.

13.72x

Return on Ad Spend

Profitable

From Q1

Google Ads

Primary Channel

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Client Snapshot

Who We Were Working With.

Industry
Pharmacy & Retail Healthcare
Market
Saudi Arabia
Services Delivered
Performance Marketing
Engagement Duration
First Quarter

A pharmacy chain in Saudi Arabia selling into a regulated, high-intent category, where broad paid budgets burn fast and cheap clicks rarely turn into orders.

13.72x Return on Ad Spend for a KSA Pharmacy Chain

The Story

Pharmacy is a regulated, high-intent category where broad paid budgets get wasted fast.

The challenge

The hard part is efficiency: spend that actually turns into orders instead of cheap, low-intent clicks.

The solution

We built the account around high-intent, purchase-ready queries, optimised toward conversion value and return on ad spend rather than impressions, and held a tight test-and-cut loop across creative, keywords, and audiences.

The outcome

The program returned 13.72x on ad spend in its first quarter, profitable from the start. Discipline over volume: every riyal pointed at queries that were ready to buy.

Google Ads campaign performance showing conversion value to cost ratio of 13.72
Source: Google Ads, campaign performance (Q1 2026)

The Diagnosis

What We Found.

A senior audit came first. Nothing new shipped until we knew what was actually broken.

  1. 01

    Broad targeting in a regulated category wastes budget quickly.

  2. 02

    Low-intent clicks were cheap to buy and rarely became orders.

  3. 03

    Optimizing for impressions said nothing about what actually sells.

The Strategy

The Meriin Approach.

  1. 01

    Go where buyers already are

    We built the account around high-intent, purchase-ready queries instead of broad reach.

  2. 02

    Optimize for value

    Bidding followed conversion value and return on ad spend, not impressions.

  3. 03

    Keep the loop tight

    Creative, keywords and audiences all ran through a tight test and cut loop.

The Execution

What We Delivered.

  • Google Ads account built around purchase-ready queries

  • Conversion value tracking for bid optimization

  • Regular keyword and audience pruning

  • Creative tests with clear cut rules

What Happened Next

Where It Goes From Here.

Profitable from the first quarter, the program has room to grow. Next comes wider coverage of purchase-ready queries, without loosening the discipline that made it work.

More Proof

More Results Across Industries and Markets.

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