Pharmacy is a regulated, high-intent category where broad paid budgets get wasted fast.
The challenge
The hard part is efficiency: spend that actually turns into orders instead of cheap, low-intent clicks.
The solution
We built the account around high-intent, purchase-ready queries, optimised toward conversion value and return on ad spend rather than impressions, and held a tight test-and-cut loop across creative, keywords, and audiences.
The outcome
The program returned 13.72x on ad spend in its first quarter, profitable from the start. Discipline over volume: every riyal pointed at queries that were ready to buy.
